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Amazon’s ‘Alexa’ Used Customers’ Voice Data for Targeted Ads, Lawsuit Alleges
The voice assistant “Alexa” featured on Amazon’s Echo Dot and other devices has been collecting data on millions of customers without their knowledge and using it for targeted advertising, a new lawsuit against the company alleges. Filed June 8 in the U.S. District Court in Seattle, Washington, the lawsuit seeks class-action status and claims that Amazon…
Louis Vuitton Virtual ‘Try-On’ Tool Collected Customers’ Facial Scans, Lawsuit Claims
A virtual “try-on” tool for sunglasses offered by Louis Vuitton collected customers’ facial scan data without their consent, violating the Illinois Biometric Privacy Protection Act, a new lawsuit against the luxury brand alleges. The proposed class-action suit, filed April 8, claims the LVMH corporation’s North America unit took biometric data from online shoppers when they used their webcams to try…