Farmington Hills, Mich. (August 9, 2016) – Burns & Wilcox, North America’s leading privately-held specialty insurance wholesaler, announced today that its video series with top PGA pro golfer Jimmy Walker has received a bronze 2016 Telly Award for creative excellence. The series of videos were focused on providing golf tips and designed to improve a person’s golf game.
“This is a very competitive industry that requires we reach our audience in new ways and connect with them on a more personal level,” said Richard Shipley, Corporate Associate Vice President, Marketing, Burns & Wilcox. “The decision to sponsor a major PGA golfer was a significant step for Burns & Wilcox, and winning this award is tremendous validation that we are leveraging that sponsorship in a creative way that communicates our company’s skills and expertise.”
The video series, titled “Making the Hard-to-Place Easy,” combines Burns & Wilcox’s known ability to place insurance policies for the most complex risks and Jimmy Walker’s ability to execute difficult shots in golf. The videos focus on increasing power and consistency, correcting a golfer’s slice and putting.
Walker, who most recently won the 98th PGA Championship at Baltusrol Golf Club, has a long track record of wins and is ranked 15th in the world. Walker is the company’s first professional athlete brand ambassador.
“The majority of Burns & Wilcox’s clients and partners are avid golf fans,” Shipley added. “The video series makes the direct connection with their passion and the distinctive qualities that both Walker and Burns & Wilcox share, like competitiveness, integrity, hard work and professionalism. It’s been an incredibly successful partnership.”
The 37th Annual Telly Awards received more than 13,000 entries from the finest advertising agencies, production companies, TV stations, cable companies, interactive agencies and corporations in the world. The video campaign was created in tandem with Burns & Wilcox by longtime advertising agency partner Real Integrated of Bloomfield Hills, Mich.
View the winning three-part video series here.
About Burns & Wilcox
Burns & Wilcox is the industry’s leading wholesale insurance broker and underwriting manager. Burns & Wilcox has more than 50 offices across the United States and Canada and employs more than 1,600 professionals. Founded in 1969 and headquartered in Metro Detroit, Burns & Wilcox is internationally recognized for its insurance brokerage and underwriting expertise in commercial and professional liability, property, marine and personal insurance.
Burns & Wilcox is a member of H.W. Kaufman Financial Group, which also includes Burns & Wilcox Brokerage, Burns & Wilcox Canada, Burns & Wilcox Re, Global Excess Partners, Atain Insurance Companies, R.B. Jones, Royal Premium, US-Reports, Minuteman Adjusters, Canadian Reports, Cranbrook Underwriters, Chesterfield Insurance Brokers and Lochain Patrick. More information can be found at www.burnsandwilcox.com or www.kaufmanfinancialgroup.com.
