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Know Your Niche

What forces are influencing your market most nowadays? Should customers try to include specialized coverage in their general liability (GL) policy? Why should risk managers buy tailored liability products? Why should risk managers buy coverage when they don’t think they have any exposure? What are some of the recent changes you’ve made to products or programs to target the needs of risk managers? Specialization is key to thriving in the professional and environmental markets, insiders say.