The Fountain of Youth may be elusive, but fueled by a strong health and youth culture and an aging population, the quest to find it remains very real in 21st century America. The media are filled with so many stories about what to eat, how to live and what procedures to undergo that looking and feeling good can easily seem like a birthright, or possibly a competitive sport. It has paid off. According to International Spa Association, one in four Americans has visited a spa and in 2008 alone, there were 160 million spa visits to 21,300 spa locations