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Michigan’s Largest Insurance Company Burns & Wilcox Becomes Official Partner of the Detroit Red Wings

DETROIT (September 13, 2017) – Burns & Wilcox, North America’s leading wholesale insurance broker and underwriting manager, today officially announced a new partnership deal with Olympia Entertainment and the Detroit Red Wings. As an official partner, the Burns & Wilcox logo will be visible at center ice along with three other major partners at the new home of the Detroit Red Wings, Little Caesars Arena.

“We’re excited to announce our partnership with Burns & Wilcox, an industry leader headquartered here in Metro Detroit,” said Tom Wilson, President and CEO of Olympia Entertainment. “The state-of-the-art Little Caesars Arena is a sports fan’s dream, featuring countless sights and sounds to enjoy while cheering on the Red Wings. One of the most prominent locations is at center ice where the Burns & Wilcox logo is displayed – right in the middle of the action.”

Since its founding in 1969, Burns & Wilcox has remained dedicated to the local economy in Metro Detroit, despite major insurance hubs existing outside the state of Michigan. The business has grown to a multi-billion dollar global powerhouse, gaining status as the largest insurance company in Michigan.

“Expanding Team Burns & Wilcox by partnering with the 11-time Stanley Cup Champion Detroit Red Wings will further elevate the profile of Burns & Wilcox and insurance in our home market. We are dedicated to the renaissance of Detroit, and are excited to align ourselves with the competitive drive, results, and commitment that the Detroit Red Wings represent,” said Alan Jay Kaufman, Chairman, President, and CEO, H.W. Kaufman Financial Group, and its largest subsidiary Burns & Wilcox. “Burns & Wilcox is committed to Michigan’s insurance industry, including educating future business talent and increasing awareness for insurance as a sustainable, stimulating, and lucrative career path.”

The Detroit Red Wings will host the first-ever regular season home game at Little Caesars Arena on Thursday, Oct. 5, against the Minnesota Wild. This marks the latest professional sports sponsorship for Burns & Wilcox, including golf’s 2012 U.S. Open winner Webb Simpson and 2016 PGA champion Jimmy Walker.

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About Little Caesars Arena

Home to the Detroit Red Wings, Detroit Pistons and other sports and entertainment events, concerts, family shows and community functions, the new Little Caesars Arena features a dramatic arena bowl, proximity to the action and great sight lines. Rich with the tradition of the Original Six™ Detroit Red Wings, the Detroit Pistons and Detroit’s incredible musical heritage, Little Caesars Arena features state-of-the-art technology and fan amenities.

About The Detroit Red Wings

The Detroit Red Wings hockey club, an Original Six member of the National Hockey League and 11-time Stanley Cup Champion, was purchased by Michael and Marian Ilitch in 1982. Under Ilitch ownership, the team has won four Stanley Cup championships, six Presidents’ Trophies as the NHL’s regular season champion, and 16 division titles.  Other Ilitch companies in the food, sports and entertainment industries include: Little Caesars Pizza, Blue Line Foodservice Distribution, the Detroit Tigers, Olympia Entertainment, Olympia Development of Michigan, Little Caesars Pizza Kit Fundraising Program, Ilitch Holdings, Inc., MotorCity Casino Hotel and Champion Foods. For more information, visit

About H.W. Kaufman Financial Group and Burns & Wilcox

Burns & Wilcox is the industry’s leading wholesale insurance broker and underwriting manager internationally recognized for its expertise in commercial and professional liability, property, marine and personal insurance.

Burns & Wilcox is a member of H.W. Kaufman Financial Group, which has over 60 offices across the United States, Canada, and the United Kingdom and employs more than 2,000 professionals. Founded in 1969 and headquartered in Metro Detroit, H.W. Kaufman Financial Group also includes: Burns & Wilcox Brokerage, Burns & Wilcox Canada, Burns & Wilcox Re, Atain Insurance Companies, Afirm, Global Excess Partners, R.B. Jones, Royal Premium, Minuteman Adjusters, and London-based, Chesterfield Insurance Brokers, Lochain Patrick, and Cranbrook Underwriting. More information can be found at or