With the market supporting only minimal rate increases, agents are looking to grow revenue by capitalizing on strong carrier appetite and opportunity in new market segments.

If it can be said that a critical step on the road to success is adjusting one’s own expectations, Dan Wolfgram, executive vice president in Personal lines, marketing and communications at Waukesha, Wis. -based R&R Insurance Services, has a clear message for producers who might be laboring under an unrealistic view of Personal lines performance.